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How Landscaping Impacts Property Value and Buyer Perception

John Heckenberg | December 16, 2024

Introduction
First impressions matter, and for real estate, it’s all about curb appeal. But landscaping is more than just an aesthetic choice—it’s a strategic investment that can significantly increase property value. In this blog, we’ll dig into the numbers, trends, and actionable tips for homeowners and agents looking to maximize a property’s appeal with the right landscaping strategies.

1. The Numbers Don’t Lie: Landscaping ROI
Did you know that quality landscaping can add up to 10-15% to a property’s value? A study by the National Association of Realtors (NAR) found that a well-landscaped yard is one of the top three factors buyers consider when purchasing a home.

  • Example: A $300,000 home with thoughtfully designed landscaping could see a $30,000 boost in value!

  • Specific Upgrades That Pay Off: Adding trees, which can increase property value by as much as 7%, or installing a functional patio that can yield a 12% ROI.

2. What Buyers Want: Landscaping Trends in 2025
Modern buyers are gravitating toward sustainable, low-maintenance, and multifunctional outdoor spaces. Here are some hot trends:

  • Drought-Resistant Landscaping: With water conservation top of mind, xeriscaping (using drought-tolerant plants) has surged in popularity, especially in arid regions.

  • Outdoor Living Spaces: Features like fire pits, outdoor kitchens, and pergolas create functional extensions of indoor living areas.

  • Native Plants: These not only require less upkeep but also support local ecosystems—a selling point for eco-conscious buyers.

3. Landscaping Mistakes to Avoid
While landscaping can enhance value, poorly planned projects can deter buyers.

  • Overgrown Landscaping: Large, unkempt shrubs or trees can obscure the house and make maintenance seem daunting.

  • High-Maintenance Gardens: Elaborate flower beds might look stunning but could turn off buyers who prefer low-effort upkeep.

  • Ignoring Climate Suitability: Trying to grow tropical plants in cold climates or vice versa can lead to expensive upkeep and failure.

4. The Role of Landscaping in Staging
Staging isn’t just for interiors! Landscaping can serve as a powerful staging tool to attract more buyers.

  • Clean and Mulch: A fresh layer of mulch and trimmed hedges instantly make the yard look polished.

  • Add Pops of Color: Seasonal flowers in planters or garden beds can make a property look vibrant and inviting.

  • Nighttime Appeal: Simple additions like solar-powered path lights or string lights can showcase the yard’s charm for evening showings.

5. Landscaping Hacks for Sellers on a Budget
Landscaping doesn’t have to break the bank. Here are a few cost-effective strategies to boost curb appeal:

  • DIY Lawn Edging: Cleanly edged grass creates a professional, manicured look.

  • Plant Fast-Growing Shrubs: Options like privet or forsythia can fill out space quickly and inexpensively.

  • Use Gravel and Hardscaping: Gravel pathways and stone features offer a polished look without requiring much maintenance.

Conclusion
Landscaping is often underestimated, but it’s a critical component of a property’s overall appeal and value. By understanding the trends and focusing on strategic upgrades, homeowners and real estate professionals alike can make the most of this powerful selling tool. Whether you're preparing to list a home or simply want to enjoy a beautiful outdoor space, landscaping offers benefits that grow well beyond the front yard.

 

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